The Amazon Q4 marketing tactics of the past have been refreshed since the COVID-19 pandemic. Now, the number of people shopping at home is at an all-time high. This and more makes the market competition fiercer and more aggressive than ever.
We’ve learned a lot on how to improve Amazon Q4 Marketing Tactics since the pandemic’s debut. So we’re divulging them all for today’s topic.
Establish an Amazon Q4 Marketing Plan Early
Marketing is such an important foundation of driving sales up. That’s why it’s never too early to plan a marketing strategy. It Successful marketing doesn’t happen all night. It takes a lot of grit to achieve results. However, planning early on smoothens the operations involved in marketing. Remember, marketing is a culmination of many things: advertising set-up, page update, SEO work, and more.
Also, it helps to always be on your toes with the latest marketing tactics, given that it fits the nature of your business.
Create an Inventory Management Strategy
This is no secret but acquiring merchandise requires a long lead time. That’s why it’s important to be extremely organized when it comes to monitoring and keeping track of inventories.
You don’t want your customers to experience delayed shipments, so make the best inventory management strategy a business like yours can surmise.
To take off your inventory management planning, start by looking at your sales data to identify which of your products sell well during your business’ fourth quarters throughout the years. After gauging the stats, you’ll be able to discern how much you’ll be stocking for each product. Any lag or out-of-stock issues in your competition will give you an edge if your inventory management is on point.
Start PPC Advertising Early
Amazon’s PPC (Pay Per Click) advertising only lets you pay for each click in your ad. 4 of the major types of Amazon PPC are:
- Sponsored Ads
- Sponsored Display Ads
- Sponsored Brand Videos
- Sponsored Brand Ads
One of the early goals of advertising is to let would-be buyers notice you. If a business keeps lagging on its advertising campaigns, it will take weeks to months before Amazon lets your product page on one of the top search results pages. This is why it’s important to start your advertising campaigns early.
Being diligent in early advertising helps you track market trends, keyword trends, and more to better position your next advertising campaign.
Prepare for Promotions
Promotions characterized by discounts, promos, and sale never go old. Promotions pique a consumer’s interest, and if your product and service hit the right spot, you’ll gain another stream of loyal customers.
In preparation for Q4, here are some promotions you might want to launch:
- Coupons: Coupons are a great way of welcoming customers to your page. Amazon puts a fee on every clipped or used coupon.
- Lightning Deals: Lightning deals famously happen on special days like Black Friday and Cyber Monday. To be able to do lightning deals, you need to submit to Amazon’s predetermined deadline. Your submission is under scrutiny for the best price, quantity, and inventory. Thus, it’s not an automatic guarantee.
- Promotions: Promotions are often in combination with ad and marketing campaigns. With promotions, customers are enticed with a tiered or multi-unit discount.
Stay Focused on Customer Service and Reviews
Sellers are often busy during Q4 as it’s one of the year’s quarters that has great customer purchasing activity. To keep a good stream of following, encourage unsolicited customer service and quality reviews for your page.
Don’t underestimate the power of good customer service. Amazon likes sellers with the utmost focus on giving great customer service. As a result, the site will reward your page with a good search result ranking.
Q4, or the final quarter of the year, is an extremely busy time of the year for business. Busy holidays with increasing consumer activity like Christmas are within Q4. That’s why opportunities to grow your store at this time should be seized.
To be honest, planning for Q4 is a daunting task, but it’s one fun way of testing your marketing ideas and strategies. So go with the flow, prepare for the worst but don’t be a pessimist. You’ve already fought half the battle by just starting.